COURSE OVERVIEW

Communication Strategies and Negotiation Skills (Mini-Training)

The Mini-Training on Communication Strategies and Negotiation Skills is intended for everyone who wants to understand in depth the use of communication as a strategic tool in the daily work of regulators.

The course is developed in two parts:
  • The first one will focus more on the planning of an effective communication strategy when communicating energy-related news with external parties.
  • The second one will be based on the importance of negotiation skills as an essential tool to achieve the desired result when dealing with external stakeholders.


The course includes both theoretical and practical aspects on how to convey news and delivering drawing messages. 

16 May 2025 
ONLINE
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Benefits of the Course

Learn more about effective communication strategies useful in your daily work as National Regulatory Authority


Who should
attend

This course is designed for:

  • Communication professionals from NRAs;
  • Any NRA staff who is interested to learn about effective communication;
  • NRAs Board level Staff who often have to interact and negotiate successfully with political stakeholders at national level.


Valuable insights


Discussions during the course will cover:

  • Key principles of effective communication planning;
  • Significance of social media in NRA’s communication – isn’t it enough with just a press release;
  • How to get desired result in negotiation process.


Key take-aways

Participants in the course will acquire skills in:


  • Communicating energy-related news in social media;
  • How to prepare for crisis communication;
  • Using of social networks in regulatory communication; 
  • Negotiation techniques.


Practical Info

What's included?

  • CEER Academy Certificate 
  • Real life case studies
  • Hands-on assignments
  • Access to rich materials
  • Group work activities

Fees & Details

  • Format: Online
  • Preparation hours: 3
  • Days of training: 1 half day
  • Training hours: 4
  • LEVEL: A
  • Course fees:
    €300 or 0,63 training credits for members;
    €600 for non-members
  • Language: English
  • Scholarship and reduced fees (see conditions)
  • Cancellation policy (see conditions)

Location

Ms Teams

The link will be shared in due time

 

Registration Deadline

14 May 2025

Course Context

National Regulatory Authorities (NRAs) have an important role to play in informing the public about energy markets.

This task often falls on communication professionals who must navigate the challenge of communicating sensitive information to a wider audience through mass media. A communication strategy is an essential planning document for any organization, but it is often written only formally. During the course, participants will learn how to prepare an effective and usable communication strategy to use in their daily work.

Crises are an integral part of regulatory work. A crucial tool to be prepared for any crisis, is the crisis communication risk matrix. During the lecture, participants will learn how to prepare it and how to use it in practice.

Social media is also an important communication channel to take in consideration in this context. Experts from NRAs will share its experience on how to use them to strengthen the image of the regulator and educate the population about regulated industries.

Being the energy sector become more closely linked to wider political and social issues, policy debates and consultations have significantly increased. Learning about how to negotiate successfully to address various challenges in energy negotiations become also essential to navigate complex deals, achieve the desired goal and secure favorable outcomes to its own NRA.

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Course Outline

COURSE DIRECTOR

Džeina Šteinberga

Džeina Šteinberga, Mg. sc. soc. has been the Head of External Communications at PUC since the summer of 2023. She has been working in the field of public relations for more than 10 years, including in both the private and public sectors, including the Office of the Prime Minister of Latvia. Before that, she spent a long time in journalism and was also a lecturer at the University of Latvia. She feels most comfortable in crisis situations while her passion is creating various strategies.


Patrick Jones - Course author

Your contact

Giulia Carpentieri

Training and Programme Coordinator

giulia.carpentieri@ceer.eu
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